Fourteen years turning ideas into businesses that grow, as one person who gives your project everything. No agency, no handovers, and you own everything I build. I build the tech, read the data and run the marketing as one measurable loop, so growth compounds instead of leaking between three suppliers who never talk.
Services
No overpromising
Honest estimates you can actually plan around.
GrowCentric.ai No endless meetings
Async updates, and progress you can see.
CarMerce Focused on growth
Measured in revenue, not in busywork.
Regios 14 years hands on
Real engineering, not AI guesswork.
Stint You own everything
Code, data and accounts. All yours.
Dell EMC No lock in, ever
Leave whenever you like, with the lot.
Siemens One person, accountable
My name is on every single line.
Lufthansa No overpromising
Honest estimates you can actually plan around.
BASF No endless meetings
Async updates, and progress you can see.
JLL Focused on growth
Measured in revenue, not in busywork.
Kew Gardens 14 years hands on
Real engineering, not AI guesswork.
Volvo You own everything
Code, data and accounts. All yours.
Brandworkz How a wholesaler sells to trade customers online on Solidus: company accounts, contract price lists, quotes as orders, pay on invoice with a credit check, late payment law, VAT by delivery address after Brexit, invoices and e invoicing, ERP sync, what to build first and what it costs.
The reference page every formula on this site links to. Percentages, averages, spread, probability, tests, regression, elasticity, compounding and lifetime value, each from scratch with one shop's numbers worked through.
PCI DSS is the card industry's standard for anyone handling card data, enforced by the card brands and your acquirer. How a hosted, tokenised checkout keeps you on the lightest self assessment (SAQ A), and what it all costs.
A handful of decisions in the first month of a SaaS decide what the next ten years cost. How to keep one customer's data apart from another's in Rails, where the tenant lives in the code, Postgres row level security, users in several companies, tenant versus billing account, and why the isolation model is also your GDPR strategy.
How to size a test from the lift you need, read a confidence interval instead of a green tick, and run a full factorial design that reveals interactions.
Every shop owner wants to know what the competition charges, and every one asks the same question first: are we allowed to? A plain language map of the rules in the UK, the EU, Germany and Austria: why prices are facts, where the database right reaches, what the Ryanair cases decided, where logins and blocks draw the line, text and data mining, GDPR, and the competition law trap nobody mentions.
1%of every invoice goes to a UK charity you pick.
A donation, never sponsorship. You choose the cause at onboarding.
The story behind the pledge →Questions about pricing, contracts or how we work together?
Read the FAQ
